Otis
Legacy brand Otis Elevators approached IRIS after seeing the people powered Jeep Superbowl Ad, seeking a new look, feel and persona that was people focused and modern, the creative team set out to make waves.
http://adage.com/article/cmo-strategy/elevator-brand-otis-rolls-campaign/309685/
otis rebrand
Legacy brand Otis Elevators approached Iris after seeing the people powered Jeep Superbowl Ad, seeking a new look, feel and persona that was people focused and modern, the creative team set out to make waves.
http://adage.com/article/cmo-strategy/elevator-brand-otis-rolls-campaign/309685/
THE SPARK: VINTAGE BIRDCAGE ELEVATORS
My mind immediately went to the beautiful original Otis elevators of the past with their delicate and elaborate yet functional metalwork. I illustrated a variety of patterns based on this decoration style.
MOOD BOARDS:
Mood boards presented to the client honored this heritage of Elisha Otis' original invention while continuing to reinvent Otis's vision of the future.
INITIAL AD CONCEPTS:
My first attempts at figuring out how the vintage inspired patterns could play with the Otis logo, bold headlines, copy and picturesque views of some of the company's international crowning achievements.
