UI design allows me to channel my graphic design background to draw attention to the important functionality of a product while adding delight and perceived reliability.
Stay tuned for more to come.
A San Diego-based craft brewery with eleven brewpub locations across Southern California came to TableUp looking for an app that would both work for their beer lovers and meet the brand’s high visual standards.
We designed the CampSight mobile app concept to increase the number of visitors at state parks by gamifying the camping experience in order to encourage demographics who would not usually camp to feel comfortable in the great outdoors.
The app consists of a feed to keep up with friends and fellow campers, tutorials to learn outdoor skills and earn badges, filters for each campsight to share across social media and a profile page to show off earned badges and achievements.
This student project was created with Marina Csomor and Andrew Adams and won a Gold ADDY Award from the American Advertising Association.
The mobile app uses risk factors that influence how users may age to create fun predictions of their "future selves."
OOH interactive installation allows pedestrians to easily demo the aging app, fostering excitement and encouraging social sharing.